Talking Consent, Crisis, and Gen Z Giving with GoFundMe

We sit down with GoFundMe’s Amanda Brown Lierman (VP for Policy, Engagement, and Impact) for a no-holds-barred conversation that begins with the nonprofit sector’s recent frustration: the unauthorized creation of over a million fundraising pages that cost organizations time and lots of anxiety. Amanda addresses this controversy head-on, answering tough questions submitted by our members. While accountability is key, the episode also addresses the future of fundraising; with $40 billion raised for individuals and nonprofits, GoFundMe remains a major force. We explore how nonprofits can bridge the looming funding crisis by embracing peer-to-peer (P2P) fundraising, specifically examining how Millennials and Gen Z give, the importance of social media conversion, and the strategy behind capturing the micro-donor. This is a crucial, honest, and sometimes hilarious conversation about holding allies accountable, protecting consent, and securing your organization’s donor base for 2026 and beyond.